Privacy Policy

Protecting privacy and security of your personal data is of great importance to Roll-Rite®, LLC, 650 Industrial Drive Gladwin, MI 48624, USA its subsidiaries and affiliates (collectively referred to as Roll-Rite®). Therefore, Roll·Rite® has been conducting its business in compliance with all applicable laws on data protection and data security.  The below Privacy Policy will provide you with information on the kinds of data Roll·Rite® may be collecting, how this data will be used and with whom it will be shared, as well as it will inform you about the rights you have with regard to your data.  Since, Roll·Rite® is committed to the highest standards of privacy and data protection; it also expects its employees and management to adhere to these standards. 

PERSONAL DATA:  Any information concerning the personal or material circumstances of an identifiable or identified individual.

DATA CONTROLLER:  Roll-Rite®, LLC, 650 Industrial Drive Gladwin, MI 48624, USA.

CONSENT:  In order to pose and submit and inquiry, you will be required to give your consent to the following wording: “I hereby agree to have my personal data that I voluntarily submit collected, processed and used by Roll·Rite®, LLC, 650 Industrial Drive Gladwin, MI 48624, USA for the purpose of answering and processing the inquiry posed.  I understand and agree to have my data transferred to VBK Covering, Postbus 281, 5750 AG, Dr. Huub van Doorneweg 22, 5753 PM Duerne, The Netherlands.  Until the data has been transferred, this consent may be revoked at any time.  If data has already been transferred, a demand for erasure is to be sent to VBK Covering, Postbus 281, 5750 AG, Dr. Huub van Doorneweg 22, 5753 PM Duerne, The Netherlands, too.  This consent is voluntary.  No disadvantages will result from my refusal to give consent or revoke it.  I also understand that my data will be accessed by Roll-Rite from the USA and hence it may be subject to American public law”.

PURPOSE OF COLLECTING, PROCESSING AND USING OF DATA:  Roll-Rite® will not collect process or use your personal data unless you voluntarily choose to provide Roll-Rite with your consent to do so for the purpose of processing your inquiry or unless it is otherwise permitted by the applicable law or laws.

PURPOSE LIMITATION:  Roll-Rite® will collect, process or use your personal data supplied by you only for the purpose you consented to, unless: (i) your data is used for any additional purpose that is directly related to the original purpose for which the personal data was collected; (ii) it is necessary to prepare, negotiate and perform a contract with you; (iii) it is required by law or the competent governmental or judicial authorities; (iv) it is necessary to establish or preserve a legal claim or defense; (v) it is necessary to prevent fraud or other illegal activities.

LOCATION OF SERVERS:  The servers we use are located in the United Kingdom.  Personal data will be accessed by Roll-Rite® from the territory of the United States.

ACCESS, CORRECTION, ERASURE, BLOCKING:  You have the right to access, correct, erase and block the personal data Roll-Rite® holds about you or about the individuals whose personal data you have provided.  To request access or correct inaccurate personal information, or to request the deletion or suppression of personal information, or object to its use, please e-mail:  or write to Customer Service at Roll-Rite® at the contact details above.

INFORMATION:  You have the right to be provided with information on your personal data that Roll-Rite® stores, recipients thereof and the purpose of storage.  To request such information, please e-mail: or write to Customer Service at Roll·Rite® at the contact details above.

DATA RETENTION: Roll-Rite® will retain your personal data only for as long as it is required for the purpose for which it is given. Thereafter, your personal data will be deleted and will not be accessible anymore.

SELLING PERSONAL DATA TO THIRD PARTIES:  Roll-Rite® does not sell or rent your personal data to marketers or any third parties.

USE OF ANONYMOUS DATA:  Our web servers collect anonymous data about visits to the Roll-Rite® website.  This information is stored in log files and is sometimes used to create aggregate statistics about when the Roll-Rite® website is accessed, which pages refer visitors to us, the type of web browsers visitors use, which pages are viewed, etc. These statistics help us understand how the Roll-Rite® website is used and provide us with valuable information for improving it for you in the future. Since this data cannot be used to identify you personally, it is not considered to constitute personal data.

OPT-OUT RIGHTS REGARDING MARKETING COMMUNICATIONS:  If you have agreed to receive marketing communications from us or our selected third-party partners and no longer want to, you can opt-out by contacting us by e-mail at:  or by writing to Customer Service at Roll-Rite® at the contact details above.  If you opt-out, we may still send you other important non-marketing related communications (e.g. communications relating to the product you purchased or product inquiry you submitted).

COOKIES:  Upon your first visit to this website, a cookie may be sent to your computer that uniquely identifies your browser.  A “cookie” is a small file containing a string of characters that is sent to your computer when you visit a website.  Roll-Rite®’s website uses cookies to improve the quality of its service and to better understand how people interact with it.  Most browsers are initially set up to accept cookies.  You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, some features or services available on this website may not function properly without cookies. To learn more, visit our Cookies page.

LINKS:  The websites linked to by this website or its services are developed by people over whom Roll-Rite® exercises no control.  These other websites may place their own cookies on your computer, collect data or solicit personal information.  We expressly disclaim responsibility for the content and accuracy of any such linked websites.

INFORMATION SECURITY:  Roll-Rite® has taken technical and organizational measures to protect your personal data, in particular against accidental or intentional manipulation, loss, misuse, disclosure, destruction or access by unauthorized persons. These security measures, which include access limitation, industry-standard Secure Socket Layer (SSL) encryption technology, firewalls, and other security safeguards, are continuously adapted in accordance with technological developments.

CHILDREN:  Children under the age of 13 should not send any information about themselves to us, including information like your name, address or email address.  This website does not knowingly collect personally identifying information from children under the age of 13.  In the event that we learn that we have collected such information from a child under 13 without parental consent, the information will be deleted from our database as soon as reasonably possible.

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